Businesses thrive on brand identities. This is heavily facilitated by Stickers, what with its low cost yet it remains a highly effective advertising tool. Formerly, custom stickers took a long time to process, this made it expensive. Recently, however, due to highly advanced technology in today's world, there's an abundance of digital printing options. Printing processes became quicker and this automatically made it a fast and effective mode of advertising. Varying types of custom stickers printing solutions abound in the market. There are companies such as Mediapoint which has its main focus on providing custom sticker solutions that have the dual effects of creating a unique brand identity for your business as well as helping to boost the general growth..

For business owners based in Australia who want to expand in their local markets, using the stickers is a brilliant idea. Different types of custom stickers are available in the Australian market. They include:
1. Customer stickers that are printed onto a UV-resistant vinyl

2 .Custom stickers that are waterproof and long-lasting. The stickers that are vinyl based are water resistant in contrast to the paper-based stickers. These stickers will also be more water resistant than the label stickers.

3. Custom stickers which can be used indoors as well as outdoors Stickeroo. A large number of businesses use the stickers at indoor facilities like departmental stores, conferences etc. Outdoor location can be everything from bus stops to candy stores.

Several advantages of using custom stickers printing have been noted but one of the important aspects is that you will have multiple options for proofing your custom stickers. Moreover, you will be able to proof your stickers before they go into print especially if the job is color-critical and this is about the best thing.

 In Australia, there are several printing companies that will provide you with free press proofs even before the production run begins. Therefore, once you have the free press proofs, you can modify certain areas including the creative art or the text copy on the sticker.

A salient point of digital printing or custom stickers printing is that there are no plates required for printing in comparison to the traditional "flexo" printing. To check or proof your stickers, you can even use electronic PDFs because they are faster and will of course save time.

Several different sizes are available for printing custom stickers. Of the most commonly used sizes, include: 2'' x 3.5", 2" x 4", 3" x 3", 3" x 4", 3" x 7" or you could simply choose a size according to your requirement.

The most common paper used for stickers are the 70lb label matte or the 70lb high gloss (UV). You can have a 4-color front with logo, text and images too. You just have to submit the artwork and your stickers will be printed as they are and in multi-colors within no time. This will enable you to save time as well as money especially if you intend to do bulk printing.

It has been discovered that many people disregard the indispensability of custom stickers for the promotion of products. Maybe, small-sized stickers have no practical use for them. For this, only few businesses create their brand advertisement using promotional labels .

What they fail to realize is that these little ornaments can in fact do great things for them. The use of printed stickers will definitely boost the popularity of their services and products.
The useful benefits of custom-tailored stickers are:

Effective Tool For Marketing

The use of tailored stickers for business logo provides the effective tool for marketing. They can be seen and found just about everywhere. You can stick them on mugs, bags, books, laptops, notebooks, and on other things as compared to other popular marketing items; these stickers are virtually unlimited.

They can bring exposure to your product, brand, and business in unimaginable ways. You can stick them on any visible product.


Custom-made stickers are neither handy tokens nor gadgets, for this, the cost is  really affordable. What is more, stickers and decals will last for years as compared to other corporate giveaways like calendars, hats, and umbrellas which get worn out with time. But once these labels are attached to any item, they stay there for a very long time and won't be damaged so easily.

 They Can Be Used On Any Matching Product Of your Choice

Only a small amount is required and you will produce huge marketing materials, allowing your product to be recognized. Indeed, giveaway marketing items like stickers is a perfect way to spread out your business brand name. Personalized Stickers Are Useful For Political Campaigns. The greatest benefit they provide is that they are not wasted when in use. The moment they are glued to an area, they start promoting you and will be there for some time.

Making your own stickers is not a hard nut to crack. Most printers have these as options; to produce custom labels and stickers instantly with free templates available. Don't litter your label with random photos and words. The human eye comprehends information quickly especially if there is a white space surrounding the graphic design. Also, people will not forget the information it passes. Be sure that the purpose is conveyed on the label. If you want to promote a certain product, concentrate on that particular product. Avoid combining irrelevant messages that will confuse people. Consider the kind of surface to stick them on, have matching colors and designs to complement the item.